Lusso Della Terra

Our story

Lusso Della Terra, Italian for “Luxury of the Land”, was created to express a true love and passion for the complexity of the grape and the art of the winemaking process.

Who We Are

Lusso Della Terra Cellars is a boutique winery located in the Paso Robles AVA nestled in the rolling hills of San Miguel. Our small lot, specialty wines win competitions across the country and please wine connoisseurs from around the world. We specialize in high quality, handcrafted, ultra premium wines that are released in limited quantities and that are meant to be shared with those you love.

Luxury

Our beautiful winery provides a luxurious experience for visitors, a space for private events, and vineyard backdrops for small, intimate weddings.

Craftsmanship

Lusso Della Terra also provides full service Custom Crush to a variety clients as well as working with winemakers from around the world, large and small. Experience true wine craftsmanship with our award winning winemaker.

Lusso Della Terra Statement

Our wines are made to be shared with the ones you love.

Lusso Della Terra

Our Team

Meet our intimate team responsible for our award winning wines and luxurious experience.

Edward Cholakian

Winemaker & Owner

A graduate from Sonoma State University with a Bachelors degree in Accounting, Edward began his wine industry career on the accounting side of winery operations at several wineries after graduation. One of the wineries he worked for was an inspirational Italian wine making family in the Russian River Valley. They showed him the true wine industry lifestyle and he inevitably fell in love.

After quickly realizing he was not excited about being a winery accountant, he spoke with several winemakers and asked how he could change his career path to wine production. Taking the advice of the reputable winemakers, he went to world famous UC Davis and received a education in Enology. From behind the desk, computer, and calculator, to the cellar as an intern, our winemaker began his transformation. Working his way up from cellar rat to lab technician to bottling management where he managed all aspects of bottling for several clients, totaling somewhere around 250,000 cases a year.

Finally, he made it onto the wine making team after years of working his way up the production ladder. Edward was able to gain a tremendous amount of experience in all aspects of wine making and wine production. Being able to work alongside world-renowned winemakers proved to be invaluable. Some of his past experience comes from time he spent at premium wineries like Cakebread Cellars, Chateau St Jean, Monterey Wine Company, Fetzer Vineyard, as well as consulting and producing for over 30 wineries within California.

Ultimately he found his own style and wine making practices to what he can now show in our award winning Lusso Della Terra wines.